Be it Facebook, Twitter or LinkedIn, social networking sites are
loaded with features and options for Social Media Content marketing, which marketers are aware about only by a hair's
breadth. Particularly talking about Facebook, Instant Articles is one such
feature.
Launched on April 13th, 2016, Instant Articles is a great
platform for sharing the information in a way that returns you greatest
engagements, sharability and interaction; because the audience need specific
news!
We all know how encumbered and weighted down social media is becoming
with bountiful articles and news stories, many of which are off-topic, many not
so shareable. With Instant Articles sign up, audience gets the access to
filtered news and articles, exactly what they want to read about and presented
in a way that makes them less likely to be abandoned and more likely to get
shared.
What Makes Instant Articles News?
Swiftness and Responsiveness
Instant Articles leverages on the same Facebook’s photo and video sharing technology that loads the articles in news feed instantly. You can upload an Instant Article 10x faster than the ordinary web articles.
Instant articles are on an average, 20 % more read and seen than
standard articles. What’s more, the risk of getting dumped by audience and
readers is significantly reduced by 70% if your articles is uploaded using
Instant Article.
Interactive 3D imaging
Visual aspect cannot be
ignored, whether it is a Facebook post or an article. With Instant Articles,
you get access to immersive platform that generates 3-dimensional images for
better response and interaction. Storytelling on social media becomes as easy
as bedtime story for a toddler with the creative tools.
Engaging and More Sharable
Apart from the swiftness, immersive images and by and large reading
experience makes these articles 30% more sharable on social media than an
average web article. When you are more often seen in the news feed, not
expecting engaging sounds silly.
Audience Control Lever
Instant Articles becomes your audience control lever that lets you
reach their news feed in an insane way. It has a wide network and you can
choose the audience you exactly want to reach out to. 100% revenue on direct
sold ads on your articles opens a new window for revenue generation. Your company
gets another branding feather with your instant articles handle.
Quantifiable Tool
You can measure and track the performance of your published instant
articles with the help of Facebook analytics as well as your personal analytics
tool. From overall traffic boost and analyzing real-time traffic reading
currently to embedded cookies for fetching reader interest as well as relevant
ad display- Instant Articles is a well-calculated tool for business promotion
and revenue generation.
Import Used Content
Developers can import the previous articles from
the CMS directly to Instant Articles with the help of a third party publishing
tool or plugin. So if they didn’t read back then, rest assured for a souring
number of reach and engagement this time.