10 Golden Rules of Social Media Marketing

Get prepared for no matter what sabotage may be tossed your way, with these Golden rules of social media marketing that will give you a leverage above your competitors to capture the potential audience without even letting them know. Although they say no marketing is bad marketing, but we all know a few wrong marketing moves can do more harm than good. So stick around these golden rules and play safe.

Golden Rule #10 | Offer What They Want

Besides information about your product or service, the audience also wants the overall knowledge about the industrial scenario. Be it a lifestyle website with tangy celebrity gossips, a health care service sharing healthy tips or an e-commerce website with latest deals, discounts and freebies – always share knowledge with the consumer and draw them to ‘buy now’ slowly. Use infographics, videos and free webinars as important and interesting tools for knowledge sharing.

Knowledge sharing is a low cost investment, a high value commodity for your followers and it significantly builds your brand value and authority.

Golden Rule #9 | Calm Down

Call to action phrases like ‘Hurry’, ‘offer only till stock lasts’ and ‘last call’ etc dilute the attention of the audience and sometimes make them assure they’ve lost it. Calm down and draw your followers to ‘buy now’ leisurely. Hard core marketing is often repellent to buyers.

Golden Rule #8 | Show You Care

Sharing informative does show you care, but that’s not enough. Respond to comments, queries and feedback gracefully, support a cause, reward the loyal customers and build a community.

Golden Rule #7 | Try Out Stuff

All hard-and-fast formulas do not work in marketing. Social media is a chemistry set-up for digital marketers. Get experimental and try out new stuff. Get weird, get creative, and stop thinking ‘what if’, lose yourself; it’s okay sometimes.

Golden Rule #6 | Keep Learning

Education for marketers never ends. Stability and uniformity are so 2005. Every so often a new trend churns up, leaving those who don’t learn- diffident. Don’t be that ‘once hero’; maintain your strengths by learning new stuff, getting updated with technology and the latest marketing lingo.

Golden Rule #5 | Connect More

Add more and more connections to your social media accounts and stay regular with your posts and updates. Even if you have a massive number of followers on your business page, your potential customers are declining. Keep your social media pages regularly updated, you can also make use of social media management tool for regularity and invite more people to like and follow your pages across various social networking sites like Facebook, LinkedIn and twitter.

Golden Rule #4 | Know What You Want

Social media marketing is a success when you clearly define your aims and goals. So start a marketing campaign keeping your goals and ambitions in mind, focusing on your targets and consider the latest marketing trends.

Golden Rule #3 | Stay Realistic

Social media is a measurable marketing tool but it’s not magical. Don’t expect to get numerous phone calls and endless emails dropping in your inbox every minute just after you posted an update on Facebook. Unrealistic dreams will only hurt you.

Golden Rule #2 | Social Listening

Something that many miss out, but shouldn’t- social listening helps you understand what people need, what they expect and what they say about you. Keep track of public opinion using hashtags to search for posts that mention you or your company.

Golden Rule #1 | Quality First

That’s why its golden rule #1 – nothing comes before quality. Your content on social networks needs to be qualitative, not quantitative. Share what’s important, sensible and wise. funny would do, stupid wont!