Stop! It may not be the right word to begin the post, but it’s
high time we really check on you from scrambling the content from hither and
thither and simply updating your social media pages because you know this is
the only free time you got to finish this off. You cannot finish off marketing
in this way; instead, you need a steady plan, an effective strategy and a
well-researched schedule to work on.
Here we have some elements that really make your social
marketing an effective initiative to build your reputation and boost your
business without devoting a great deal of time:
#1 A Formula That Works
Ever heard of 4-1-1? No, it’s not the information or directory
number! It’s the content sharing ratio most acceptable across social media
channels. After sharing 4 updates of relevant and useful content from others on
your business page, you should post a self serving update about yourself or
your company. You can use a social mediacontent marketing management tool to schedule your posts in this ratio.
Once you’ve set the schedule, your tool will automatically pick saved updates
from the library and post in the scheduled ratio on your behalf.
#2 Create Categories
Categories, themes or topics help you assemble the work and
organize your posts in the most effective manner. Make a category wise schedule
and decide how often you want to post about each topic. For more details about
the ratio that works for the content curation and sharing, keep reading.
#3 The Right Content, Not Left
What do you share on social media most often? If there are
quotes from marketing gurus and inspirational words from the business tycoons,
let’s reconsider what’s right content. You can post text, images, links,
quotes, reshares and a combination of 2-3 types of content. Maintain the 4:1
ratio with 1 unique post after every 4 regular posts.
#4 When to Post
While everyday is a good day for Facebook but between 1 PM to 4
PM, schedule your posts on Twitter between Mondays to Thursdays around lunch
time. Fridays are only good for TGIF kinda posts. Mondays are just too hectic
for professionals to check social updates, for maximum LinkedIn engagement,
schedule your posts between Tuesdays and Thursdays.
#5 Consider Special Days
Holidays, product launches, corporate events, breaking news and
season’s greetings certainly deserve a special mention on social media. Do not
let your social pages let completely, robotically towing the line and stringently
following the schedule. Pepper some interesting posts to break the monotony on
a complete corporate ambiance.
You can create a marketing schedule using PDFs, Google Docs,
Excel sheets or Google Calendar, but the best way to do it is through a
profession social media management tool
that is solely designed to suit social media marketing needs. Not only are you
able to link all your social accounts tone platform, you also get smart social
updates suggestions for times when you cannot think of something unique to
share.
