How to Create a Perfect Social Media Marketing Schedule

Stop! It may not be the right word to begin the post, but it’s high time we really check on you from scrambling the content from hither and thither and simply updating your social media pages because you know this is the only free time you got to finish this off. You cannot finish off marketing in this way; instead, you need a steady plan, an effective strategy and a well-researched schedule to work on.

Here we have some elements that really make your social marketing an effective initiative to build your reputation and boost your business without devoting a great deal of time:

#1 A Formula That Works

Ever heard of 4-1-1? No, it’s not the information or directory number! It’s the content sharing ratio most acceptable across social media channels. After sharing 4 updates of relevant and useful content from others on your business page, you should post a self serving update about yourself or your company. You can use a social mediacontent marketing management tool to schedule your posts in this ratio. Once you’ve set the schedule, your tool will automatically pick saved updates from the library and post in the scheduled ratio on your behalf.

#2 Create Categories

Categories, themes or topics help you assemble the work and organize your posts in the most effective manner. Make a category wise schedule and decide how often you want to post about each topic. For more details about the ratio that works for the content curation and sharing, keep reading.

#3 The Right Content, Not Left

What do you share on social media most often? If there are quotes from marketing gurus and inspirational words from the business tycoons, let’s reconsider what’s right content. You can post text, images, links, quotes, reshares and a combination of 2-3 types of content. Maintain the 4:1 ratio with 1 unique post after every 4 regular posts.

#4 When to Post

While everyday is a good day for Facebook but between 1 PM to 4 PM, schedule your posts on Twitter between Mondays to Thursdays around lunch time. Fridays are only good for TGIF kinda posts. Mondays are just too hectic for professionals to check social updates, for maximum LinkedIn engagement, schedule your posts between Tuesdays and Thursdays.

#5 Consider Special Days

Holidays, product launches, corporate events, breaking news and season’s greetings certainly deserve a special mention on social media. Do not let your social pages let completely, robotically towing the line and stringently following the schedule. Pepper some interesting posts to break the monotony on a complete corporate ambiance.

You can create a marketing schedule using PDFs, Google Docs, Excel sheets or Google Calendar, but the best way to do it is through a profession social media management tool that is solely designed to suit social media marketing needs. Not only are you able to link all your social accounts tone platform, you also get smart social updates suggestions for times when you cannot think of something unique to share.