Lesser Known Options for Social Media Content Marketing

Be it Facebook, Twitter or LinkedIn, social networking sites are loaded with features and options for Social Media Content marketing, which marketers are aware about only by a hair's breadth. Particularly talking about Facebook, Instant Articles is one such feature.

Launched on April 13^th, 2016, Instant Articles is a great platform for sharing the information in a way that returns you greatest engagements, sharability and interaction; because the audience need specific news!

We all know how encumbered and weighted down social media is becoming with bountiful articles and news stories, many of which are off-topic, many not so shareable. With Instant Articles sign up, audience gets the access to filtered news and articles, exactly what they want to read about and presented in a way that makes them less likely to be abandoned and more likely to get shared.

What Makes Instant Articles News? 

Swiftness and Responsiveness

Instant Articles leverages on the same Facebook’s photo and video sharing technology that loads the articles in news feed instantly. You can upload an Instant Article 10x faster than the ordinary web articles.

Instant articles are on an average, 20 % more read and seen than standard articles. What’s more, the risk of getting dumped by audience and readers is significantly reduced by 70% if your articles is uploaded using Instant Article.

Interactive 3D imaging

Visual aspect cannot be ignored, whether it is a Facebook post or an article. With Instant Articles, you get access to immersive platform that generates 3-dimensional images for better response and interaction. Storytelling on social media becomes as easy as bedtime story for a toddler with the creative tools.

Engaging and More Sharable

Apart from the swiftness, immersive images and by and large reading experience makes these articles 30% more sharable on social media than an average web article. When you are more often seen in the news feed, not expecting engaging sounds silly.

Audience Control Lever

Instant Articles becomes your audience control lever that lets you reach their news feed in an insane way. It has a wide network and you can choose the audience you exactly want to reach out to. 100% revenue on direct sold ads on your articles opens a new window for revenue generation. Your company gets another branding feather with your instant articles handle.

Quantifiable Tool

You can measure and track the performance of your published instant articles with the help of Facebook analytics as well as your personal analytics tool. From overall traffic boost and analyzing real-time traffic reading currently to embedded cookies for fetching reader interest as well as relevant ad display- Instant Articles is a well-calculated tool for business promotion and revenue generation.

Import Used Content

Developers can import the previous articles from the CMS directly to Instant Articles with the help of a third party publishing tool or plugin. So if they didn’t read back then, rest assured for a souring number of reach and engagement this time.