Get prepared for
no matter what sabotage may be tossed your way, with these Golden
rules of social media marketing that will give you a leverage above
your competitors to capture the potential audience without even
letting them know. Although they say no marketing is bad marketing,
but we all know a few wrong marketing moves can do more harm than
good. So stick around these golden rules and play safe.
Golden Rule
#10 | Offer What They Want
Besides
information about your product or service, the audience also wants
the overall knowledge about the industrial scenario. Be it a
lifestyle website with tangy celebrity gossips, a health care service
sharing healthy tips or an e-commerce website with latest deals,
discounts and freebies – always share knowledge with the consumer
and draw them to ‘buy now’ slowly. Use infographics, videos and
free webinars as important and interesting tools for knowledge
sharing.
Knowledge sharing
is a low cost investment, a high value commodity for your followers
and it significantly builds your brand value and authority.
Golden Rule #9
| Calm Down
Call to action
phrases like ‘Hurry’, ‘offer only till stock lasts’ and ‘last
call’ etc dilute the attention of the audience and sometimes make
them assure they’ve lost it. Calm down and draw your followers to
‘buy now’ leisurely. Hard core marketing is often repellent to
buyers.
Golden Rule #8
| Show You Care
Sharing
informative does show you care, but that’s not enough. Respond to
comments, queries and feedback gracefully, support a cause, reward
the loyal customers and build a community.
Golden Rule #7
| Try Out Stuff
All hard-and-fast
formulas do not work in marketing. Social media is a chemistry set-up
for digital marketers. Get experimental and try out new stuff. Get
weird, get creative, and stop thinking ‘what if’, lose yourself;
it’s okay sometimes.
Golden
Rule #6 | Keep Learning
Education for
marketers never ends. Stability and uniformity are so 2005. Every so
often a new trend churns up, leaving those who don’t learn-
diffident. Don’t be that ‘once hero’; maintain your strengths
by learning new stuff, getting updated with technology and the latest
marketing lingo.
Golden Rule #5
| Connect More
Add more and more
connections to your social media accounts and stay regular with your
posts and updates. Even if you have a massive number of followers on
your business page, your potential customers are declining. Keep your
social media pages regularly updated, you can also make use of social media management tool for regularity and invite more people to
like and follow your pages across various social networking sites
like Facebook, LinkedIn and twitter.
Golden Rule #4
| Know What You Want
Social media
marketing is a success when you clearly define your aims and goals.
So start a marketing campaign keeping your goals and ambitions in
mind, focusing on your targets and consider the latest marketing
trends.
Golden Rule #3
| Stay Realistic
Social media is a
measurable marketing tool but it’s not magical. Don’t expect to
get numerous phone calls and endless emails dropping in your inbox
every minute just after you posted an update on Facebook. Unrealistic
dreams will only hurt you.
Golden Rule #2
| Social Listening
Something that
many miss out, but shouldn’t- social listening helps you understand
what people need, what they expect and what they say about you. Keep
track of public opinion using hashtags to search for posts that
mention you or your company.
Golden Rule #1
| Quality First
That’s why its
golden rule #1 – nothing comes before quality. Your content on
social networks needs to be qualitative, not quantitative. Share
what’s important, sensible and wise. funny would do, stupid wont!